I emailed Pepsi, and I recieved the following response:
Thank you for contacting us. In fact, we are in the process of clarifying our Aquafina label. We started discussions with Corporate Accountability earlier this year when they raised questions about Aquafina's labeling, and have shared those concerns directly with PepsiCo's CEO.
We have reviewed Aquafina's label with the goal of making it more clear and consistent about identifying the source of the water. We have decided to add the words "Public Water System" to clearly indicate the origin of the water. From there, Aquafina’s HydRO-7 purification system removes substances most other bottled waters leave in. What this means is that no matter where you buy your Aquafina, it tastes the same – every time, everywhere.
This change will occur over time as new labels are printed for Aquafina to avoid unnecessary waste of existing, pre-printed materials. Additional questions about Aquafina's sources can be directed to either Pepsi-Cola's tollfree Consumer information hotline or website at www.aquafina.com.
We appreciate your thoughts and want you to know we take your comments and the suggestions of Corporate Accountability very seriously.
Director, External Relations
• Pepsi Call-In Day - Take Action!
• 7 Facts You Never Knew About Bottled Water
• The Simplest and Most Effective Way to Reduce Your Carbon Footprint
• Bottled Water Miniseries